The bear is the subject of many legends and superstitions and is often featured in art works, particularly totem poles and button blankets, as it is an important family crest. Because of its power and human-like qualities, the bear was referred to as "Elder Kinsman". When killed, it was taken to the chief's house, sprinkled with eagle down as a symbol of welcome, friendship and generally treated as a high ranking guest.

Bears were held in great respect by the Coastal Indians because of their humanlike qualities. Bears that had been killed were taken to the chief's house and treated like guests. Prayers and dances were made to the soul of the bear so that harm would not later befall the hunters. The bear motif is often found carved and painted on totem poles and used in many other art works.